Super Bowl LXI: Confirm the Date and Venue First
Super Bowl LXI is scheduled for February 14, 2027 at SoFi Stadium in Inglewood, California. See the official stadium event listing for current event details. The Los Angeles region is the planning market for this guide.
Game tickets, hospitality packages, sponsorship rights and permission to run a brand activation are separate from a staffing inquiry. Identify which rights and locations you already control before requesting a staffing plan. Air Fresh Marketing is an independent agency; this guide does not offer official NFL access or ticket packages.
Build a Brief Your Staffing Partner Can Quote
Start with the activation address, event dates and operating hours. Include setup and teardown windows, the intended audience, guest or interaction targets, and the experience you want people to have. Mark each location as confirmed, under discussion or still to be selected.
List the roles separately: brand ambassadors, a team lead, hospitality hosts, registration staff, sampling specialists and production crew have different responsibilities. Specify the headcount per shift, breaks, required skills, language needs, uniforms and equipment. If the scope is still developing, state what is known and ask the agency to identify the decisions needed for a quote.
Plan the Work Before Confirming the Roster
Before contracting, agree on responsibilities for hiring, training, supervision, attendance, replacements and escalation. Ask who will manage the event on site and who can approve a change in scope. Request a written plan for coverage if a staff member cannot attend.
For a campaign at multiple locations, map each shift to a venue and named lead. Allow for travel, access checks and handovers when deciding whether someone can cover more than one location. Avoid assuming that the same roster can move between overlapping shifts.
Review Los Angeles Venue and Travel Requirements
Start with the actual activation venue. A program at SoFi Stadium, a nearby hotel and an off-site brand event can have different entry, loading, parking and credential arrangements. Ask each venue to confirm those requirements for your event date.
Create a staff arrival plan with a meeting point, check-in contact and instructions for delays. Test the route against the event schedule once it is available. Keep weather contingencies for outdoor work and arrange the necessary breaks, meals and equipment for the agreed shifts. Do not treat a proposed activation location or travel estimate as confirmed access.
Match Training and Permissions to the Role
Give the team a brief covering the brand message, product details, guest journey, expected behavior, escalation contacts and reporting. For product sampling, food or beverage service, technical production and other specialized work, confirm the applicable venue requirements and qualifications with the responsible operator before staffing is finalized.
A brand ambassador may welcome and engage guests; hospitality staff may handle a defined guest-service role; production teams may handle installation or technical work. State those boundaries in the brief so responsibilities are clear.
Compare Quotes on the Same Scope
Ask for the number of staff, paid hours per role, supervision, preparation, travel and any production or equipment charges to be itemized. Check the minimum booking, change and cancellation terms in the written proposal. A published starting rate is not a confirmed total for your event.
For a useful comparison, send each agency the same event brief. Ask what is included, what depends on availability, which costs could change, and what happens if you add hours or another location. Review the agency’s relevant work and ask for evidence that matches your own event needs.
Agree on Measurement and the Next Step
Choose the outcomes that matter before the event: completed shifts, attendance, samples distributed, qualified conversations, consented leads or guest check-ins. Define how each measure will be recorded and when the recap is due. Keep modeled audience estimates separate from observed interactions and actual sales.
For a staffing proposal, send your game-day brief with the location, dates, roles, headcount and budget. Include the status of venue or activation access. The team can then review scope and availability. Contact Air Fresh Marketing if you need help identifying the missing details.