Air Fresh Marketing NFL brand activation

Real Events. Real Results.

We don't just talk a big game — we deliver. Here's exactly what happened when major brands trusted us with their biggest activations.

Results at a Glance

500+
Events Completed
10K+
Staff Deployed
50M+
Total Impressions
99.5%
Client Satisfaction
Featured Work

Case Studies

A selection of recent activations showcasing our capabilities across sports, entertainment, and cultural events.

Super Bowl LVII Brand Activation

Super Bowl LVII Brand Activation

Phoenix, AZ - February 2023

Fortune 100 Beverage Brand

Super Bowl LVII Brand Activation

Phoenix, AZ - February 2023

250
Staff Deployed
500K+
Brand Impressions
5
Activation Zones
98%
Client Satisfaction

Super Bowl LVII in Phoenix. Four days. Five activation zones. 250 bilingual brand ambassadors. We managed the whole thing for a Fortune 100 beverage brand — from 5am setup to midnight teardown. The result? 150K samples distributed, 12K qualified leads, and a client who said it was their best Super Bowl activation ever.

Key Results

  • Distributed 150,000+ product samples across all activation zones
  • Generated 12,000+ qualified leads for post-event follow-up
  • Achieved 500,000+ earned social media impressions
  • Maintained a 99.2% staff attendance rate across all shifts
Copa America 2024 Fan Zones

Copa America 2024 Fan Zones

4 US Cities - June-July 2024

Global Sportswear Manufacturer

Copa America 2024 Fan Zones

4 US Cities - June-July 2024

4
Cities Covered
1M+
Fan Interactions
180
Bilingual Staff
100%
Fill Rate

Four cities. An entire tournament. 180 fully bilingual staff running interactive brand booths from opening day to the final. Over 1 million direct fan interactions. And here's the kicker: 100% fill rate across every single shift.

Key Results

  • Facilitated over 1 million direct fan interactions across all cities
  • 100% bilingual staff coverage maintained throughout the tournament
  • Coordinated seamless staff rotations across 30+ match days
  • Delivered daily analytics reports with real-time engagement metrics
Formula 1 Las Vegas Grand Prix

Formula 1 Las Vegas Grand Prix

Las Vegas, NV - November 2023

Luxury Automotive Brand

Formula 1 Las Vegas Grand Prix

Las Vegas, NV - November 2023

150
Premium Staff
3
VIP Venues
$2M+
Activation Value
100%
Guest Satisfaction

This was the white-glove treatment. Three luxury VIP venues along the Las Vegas Strip, 150 hospitality professionals, and 5,000+ VIP guests who expected perfection. We delivered. Direct commendation from the client's CEO.

Key Results

  • Staffed 3 concurrent VIP venues with 150 hospitality professionals
  • Managed guest experiences for 5,000+ VIP attendees over race weekend
  • Executed seamless transitions between pre-race, race-day, and after-party events
  • Received direct commendation from client C-suite leadership
NBA All-Star Weekend

NBA All-Star Weekend

Indianapolis, IN - February 2024

Major CPG Brand

NBA All-Star Weekend

Indianapolis, IN - February 2024

200
Street Team Staff
300K
Samples Distributed
15
Activation Points
4
Days Active

200 street team members. 15 activation points. 4 days of non-stop energy in Indianapolis. Our teams hit hotels, transit hubs, entertainment districts, and the convention center — distributing 300K+ samples and logging 20K+ miles. The client called it their highest-ever weekend sampling volume.

Key Results

  • Distributed 300,000+ product samples across 15 activation points
  • Street teams logged 20,000+ miles covered across the 4-day event
  • Generated 85,000+ social media interactions from on-site activations
  • Achieved the client's highest-ever weekend sampling volume
College Football Playoff

College Football Playoff

3 Cities - January 2024

National Restaurant Chain

College Football Playoff

3 Cities - January 2024

200
Brand Ambassadors
3
Host Cities
750K+
Impressions
96%
Redemption Rate

Three cities, simultaneously. 200 brand ambassadors deployed at tailgates, fan plazas, and entertainment districts. 100K promo vouchers distributed with a 96% redemption rate. Zero operational delays across all three markets.

Key Results

  • Deployed 200 ambassadors across 3 cities with zero staffing gaps
  • Distributed 100,000+ promotional vouchers with a 96% redemption rate
  • Generated 750,000+ brand impressions across all touchpoints
  • Multi-city logistics executed without a single operational delay
Coachella Music Festival

Coachella Music Festival

Indio, CA - April 2024

Leading Beauty & Lifestyle Brand

Coachella Music Festival

Indio, CA - April 2024

100/day
Staff Per Day
2
Weekends
400K+
Samples Given
50M+
Social Reach

Two weekends. 100 staff per day. Branded experiential booths, roaming sample teams, and a dedicated influencer gifting suite. 400K samples distributed, 75 influencer partnerships, and 50M+ social impressions.

Key Results

  • Deployed 100 staff per day across 6 festival days (2 weekends)
  • Distributed 400,000+ product samples to festival attendees
  • Coordinated gifting and content creation with 75+ influencers
  • Campaign generated 50M+ social media impressions through earned media

Why Brands Trust Us with Their Biggest Moments

Consistent, reliable execution at scale is what sets us apart. Here's what our clients value most.

Proven Track Record

500+ events and counting. We've seen it all and we've got the systems to handle it.

Bilingual Excellence

English-Spanish is standard on every deployment. Need Portuguese, French, or Mandarin? We've got you.

Real-Time Reporting

You won't be wondering what's happening on the ground. Live dashboards, daily recaps, and post-event deep dives — all included.

99.5% Fill Rate

When we commit to staff, we deliver. Period. No gaps, no scrambling, no excuses.

Your Turn. Let's Build Your Success Story.

Every case study above started with a conversation. Let's have ours.