Questions? Answers.
Real answers about NFL event staffing and brand activations. No corporate jargon - just straight talk about what we do at NFL markets nationwide.
General
QWhat does Air Fresh Marketing do for NFL events?
We handle the human side of your NFL presence. Brand activations, promotional staffing, tailgate experiences, VIP hospitality, stadium sampling, street teams - if your brand needs people at NFL games, that's what we do. We cover NFL markets nationwide and have been doing this for 15+ years.
QHow many NFL stadiums do you actually cover?
All 32. MetLife, AT&T Stadium, SoFi, Allegiant, Hard Rock, Soldier Field, Empower Field - every single one. We have local teams in every NFL market who know their stadium inside and out. No flying people in last minute - we're already there.
QHave you worked with major brands before?
Red Bull, Google, Netflix, Microsoft, Pepsi, Adidas, Lyft - yeah, we've worked with them all at NFL events. 500+ activations, 10,000+ staff deployed, 15 years in the game. We're not new to this.
QDo you work directly with the NFL?
We're an independent agency - we work with brands activating at NFL games, not for the NFL directly. Think of us as the team behind your team. We handle all the staffing and logistics while you focus on your brand strategy.
Staffing
QHow many brand ambassadors can you provide?
We have 10,000+ trained staff on our roster nationwide. Need 5 people for a single game? Done. Need 200 across 8 stadiums on the same Sunday? We've done it. We scale to whatever you need.
QAre your staff actually trained for NFL events?
Every person goes through our training program - brand-specific coaching, stadium protocols, fan engagement techniques, product knowledge. We don't send anyone out who isn't ready. Plus, our local teams already know their stadiums.
QWhat about background checks?
Every single person. Full background checks, identity verification, employment history. We also carry general liability insurance and workers' comp. NFL stadiums have strict security - we make sure everyone on our team clears it.
QCan I request specific staff for recurring games?
Absolutely. For season-long activations, we assign dedicated team leads who work every home game. Find someone you love? Let us know and we'll keep them on your account. Consistency matters at NFL events.
QDo you provide uniforms?
We can handle branded apparel - shirts, hats, jackets, whatever you need. Or if you're providing your own, we coordinate distribution and collection. Either way, your team looks professional and on-brand.
Activations & Services
QWhat kind of NFL activations do you handle?
Everything: tailgate brand experiences, stadium concourse sampling, parking lot street teams, luxury suite hospitality, fan zone interactive games, product demonstrations, social media content capture, and VIP guest services. If it happens at an NFL game, we've done it.
QDo you handle tailgate activations?
Tailgates are our specialty. We design, build, and staff full tailgate experiences - tents, games, sampling, photo ops, the whole thing. We handle permits, logistics, setup, and teardown. You just show up and watch your brand win.
QCan you do Super Bowl activations?
We've staffed Super Bowl week activations for years. It's a different beast - bigger crowds, more media, higher stakes. But that's exactly when experience matters most. We know what it takes to execute at that level.
QWhat about product sampling?
In-stadium sampling, tailgate sampling, parking lot distribution - we do it all. We track every sample distributed, capture consumer data when applicable, and provide full reporting. You know exactly what you got for your investment.
Pricing & Booking
QHow much does NFL event staffing cost?
It depends on what you need - number of staff, stadium, game (primetime costs more), services included. We're transparent about pricing and provide detailed quotes. A typical single-game activation with 10 brand ambassadors runs $3,000-$8,000 depending on market and scope.
QDo you offer season-long packages?
Yes - and they're the best value. Book all home games and we lock in rates, assign dedicated staff, and build institutional knowledge about your brand. Season packages typically save 15-25% compared to booking game-by-game.
QHow far in advance should I book?
For regular season games, 2-4 weeks is usually fine. For playoffs, Super Bowl, or large activations, book as early as possible - those slots fill up fast. Prime locations and best staff go to brands that plan ahead.
QWhat's your cancellation policy?
Weather happens. Games get moved. We get it. Cancellations 7+ days out get a full refund. 3-6 days is 50%. Under 3 days, we've usually committed those resources. But if the NFL cancels the game, you're not paying - that's on us.
Logistics
QDo you handle stadium credentials?
We coordinate all credential requirements with stadium operations. Our team knows the credentialing process at every NFL venue. We handle the paperwork - you just approve the staff list.
QWhat about parking and transportation?
We coordinate staff transportation, parking passes, and arrival times. Our teams know the best routes into every stadium, where to park, and how to navigate game day traffic. No one's showing up late.
QCan you staff multiple games on the same day?
Sunday means multiple games, and we're built for that. With 10,000+ staff nationwide, we regularly run simultaneous activations across 10+ stadiums on a single game day. Our operations team coordinates everything centrally.
QWhat if something goes wrong during the game?
Every activation has an on-site manager with direct line to our ops team. Staff shortage? We have backup. Equipment issue? We troubleshoot. In 15 years, we've never left a client hanging. Things happen - we handle them.
Didn't Find Your Answer?
Every NFL activation is different. If you've got a question we didn't cover, just reach out. We're real people who've been doing this for 15 years - we've probably seen your situation before.